The Impact of Signs

On-premise signs are your most effective and efficient means of commercial communication.   Read on to learn why.

There are four basic criteria used to determine the effectiveness of advertising media:  (1) Trade Area Coverage, (2) Message Repetition, (3) Message Readership, and (4) Cost per Thousand Messages Exposed. Two other criteria are important for small business owners.  They are (5) Availability and (6) Ease of Use.

Let’s see how signs measure against the above criteria.

1. Trade Area Coverage
   A properly placed sign will attract potential clients who reside or commute in your tradeIn addition, unlike paper media, signs do not waste resources by requiring payment for unused, extra materials.
2. Message Repetition
   Signs are always on the job promoting and repeating your message to potential customers.
3. Message Readership
   Studies have shown that people do read and remember what is displayed onFor example, sales increase when items are advertised on a sign.
4. Cost
   When compared to advertising costs of other media, the on-premise sign is very inexpensive. Unless your trade area encompasses an entire city or region and you must rely upon broad media coverage, there is no better advertising dollar value than your on-premise sign.
5. Availability
   There is no need to schedule the use of your sign. Your sign is available to you whenever you need it and to be used however you please.
6. Ease of Use
   No special skills or resources are needed to operate a sign once it has beenEven illuminated signs are often set on timers.

As you can see, a sign’s capability to promote your business meets and exceeds the criterion listed above.  It’s time for you to make this vital move for your business.  Contact Us today for your free business estimate!

Business Signs and Advertising Signs as Marketing Tools from www.bizmove.com