Who are your customers? Where are your customers coming from? What message do you want to convey? These are a few questions to consider before you begin. Aspen Sign Company would be happy to discuss any of these items with you. You’ve done your research and now you’re ready to invest in your organization by ordering a business sign.  Following are a few items to consider before you begin.  Aspen Sign Company would be happy to discuss any of these items with you.  Feel free to Contact Us.

1. Who are your customers?

Potential customers for your business are people who reside in your trade area.  Trade areas come in assorted shapes and sizes depending upon the business and may vary seasonally.  Who are you marketing to?

2. Where are your customers coming from?

Traveling tourists from another state or faithful patrons from down the street, knowing your customer base will help determine the best sign type that will meet your marketing needs.  For example, if your customers can only reach you by automobile or if you are located on a very busy street, the type of sign you use will be very different than if your business is located in a shopping center where customers walk to your store from parking lots.

3. How do you plan to communicate with customers?

A business sign must be large enough to read.  How far away from your business will your customers be when they first read your sign?  Will they be on foot or in a car among traffic?  With this information, Aspen Sign Company can calculate the necessary size for your design and build you an effective sign.

4. What message do you want to convey?

To maximize impact, choose a message that is clear and simple.  Focus on one or two key words that best describe your business. Clever or strange names may only attract certain customers.

5. What image are you trying to portray?

Your sign design communicates a lot about your business.  A simple design made of simple materials may suggest discount prices, while elegant and expensive sign materials may suggest luxury goods and services.  Click here for more “imaging” items to consider.

6. How much should your sign cost?

There are many factors to consider when setting your sign budget.  Click here for more information.

7. Signs communicate in a shared environment.

Consider city or town planning goals and regulations when ordering a sign.  Aspen Sign Company can help in this area.  We are licensed and willing to pull necessary permits for you.