Your sign design communicates a lot about your business. A simple design made of simple materials may suggest discount prices, while elegant and expensive sign materials may suggest luxury goods and services. Your sign design communicates a lot about your business. A simple design made of simple materials may suggest discount prices, while elegant and expensive sign materials may suggest luxury goods and services. When choosing what type of sign to invest in, please review the following items.  Then feel free to Contact Us and we will help determine what type of sign will work best for your business.

Physical Elements

These include considerations such as size, placement, materials and structure. In order to communicate your message effectively, you will want to choose a sign size that is neither too large nor too small.  The number of signs you choose is also important. Too many signs can compete with one another and can be confusing to potential customers. The materials used for your sign determine its appearance and performance.  For example, the types of plastics available all have differences in cost, appearance, color, durability, flexibility and their reaction to extreme weather conditions.  The structure of a sign also contributes to its effectiveness.

Graphic Elements

Graphic elements of design include the message layout, colors, lettering, shape and daytime versus nighttime lighting conditions.

Legibility

Legibility measures the distinct attributes that letters or characters have from one another. If your sign is well designed, it will be easy to read.  Some color combinations of background and font give excellent legibility while others do not create adequate contrast.  To test your sign’s legibility, drive past your business and see if you can read it from a distance.  Look at it in both daytime and night.  Some signs can be difficult to read due to glares cast from street lights or signs on nearby business establishments.  A well-designed sign blends in with the surrounding environment, sends an impactful message and overcomes common viewing issues.